What to Expect When You’re a Vendor at the MMBOB Expo

Being a vendor at an expo is more than setting up a table and hoping for sales—it's an opportunity to build your brand, connect with new audiences, and create long-term relationships that fuel your business.

With the MMBOB Vendor Expo coming up on June 22, now is the perfect time to get ready. Whether it’s your first expo or your fifth, these tips will help you show up prepared, professional, and profitable.

🛍️ 1. Start with a Strong Display

Your booth is your storefront. Make sure it's visually appealing, aligned with your brand, and easy to navigate.

Must-haves:

• Tablecloth or banner with your logo

• Clear product pricing + signage

• Organized display (not cluttered)

• Business cards or QR codes for your site/socials

• A “wow” element (samples, lightbox, or branded backdrop)

Tip: Use Canva or VistaPrint to create affordable signage in your brand colors.

🧠 2. Know Your Brand Pitch

People will ask, “What do you do?” Be ready with a short, confident answer that speaks to:

• What you offer

• Why it’s different

• Who it’s for

Practice it. Say it with pride.

Example: “I make handcrafted candles inspired by Black joy and self-care rituals. Each scent is named after a feeling we deserve to feel.”

💳 3. Be Ready to Sell (Not Just Showcase)

Set clear goals: Are you there to sell products? Build your email list? Book services?

Have your systems ready:

• Payment options (Square, Cash App, Zelle, etc.)

• Inventory organized and priced

• Receipts or confirmations if you're taking orders

• Upsell bundles or specials for the day

🖤 4. Engage & Educate

Don’t just stand behind the table—talk to people. Ask them questions, share your story, and invite them to follow you.

Pro tip: Bring a signup sheet, offer a giveaway, or have a “Spin the Wheel” game for engagement.

📸 5. Capture the Moment

This is content gold. Assign someone to snap photos, take video clips, and capture you in action. Later, you can turn that into:

• Instagram reels

• Website testimonials

• Behind-the-scenes stories

📦 6. Follow Up After the Event

The work doesn’t stop after you pack up. Within a few days:

• Thank new followers/customers via email or DM

• Post photos and recap highlights

• Reach out to collaborators or other vendors you met

Relationships > transactions.

🗓️ Final Thoughts

The MMBOB Vendor Expo isn’t just another event—it’s a celebration of Black business, community, and culture. Show up like the CEO you are.

📬 Register now or learn more