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Empowering Small Businesses: 7 Ways to Show Your Support

The past couple of years have shifted the way we connect with others as well as how we spend time shopping. Whereas we thought things would go back to some sort of normalcy, most of us have accepted that things are never going to be the same as before the global COVID-19 pandemic.

According to Shopify, "...curbside pickup to consumer sustainability expectations, commerce rapidly evolved to the changing times. The effect has put pressure on small businesses to keep up."

Small business owner candle making
Photo by Anna Shvets from Pexels

Small businesses are the lifeblood of our economy, driving innovation, creating jobs, and fostering a sense of community. In a world dominated by large corporations, supporting small businesses is crucial to their survival and success. Whether you're a consumer, a fellow entrepreneur, or a community member, there are numerous ways you can make a significant impact and help small businesses thrive. In this blog post, we will explore seven effective ways to show your support and empower these valuable establishments.

1. Shop Local, Shop Small:

One of the most direct ways to support small businesses is to shop at their establishments. Whenever possible, opt for local retailers and service providers rather than big-box stores or e-commerce giants. By doing so, you not only contribute to the local economy but also help sustain jobs and keep the entrepreneurial spirit alive in your community. Make it a habit to seek out small businesses for your everyday needs, from groceries to gifts, and encourage others to do the same.

2. Spread the Word:

Word-of-mouth is a powerful tool for small businesses. Share your positive experiences with others and recommend your favorite local establishments. Take advantage of social media platforms and online review websites to leave positive reviews, testimonials, or even share photos of your purchases. Small businesses greatly benefit from positive online exposure, and your recommendations can make a significant difference in attracting new customers.

Coffee cup with hand using iphone, scrolling on social media
Photo by Kerde Severin from Pexels

3. Engage on Social Media:

Follow and engage with small businesses on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Like, comment, and share their posts to help increase their visibility. Participate in giveaways, contests, or promotions they might host, as it boosts their reach and engagement. Tagging friends or family members who might be interested in their products or services can also help expand their customer base.

4. Attend Local Events and Markets:

Many small businesses participate in local events, fairs, or farmers markets. Attend these events and show your support by purchasing their offerings. These occasions provide an opportunity to connect with business owners, learn more about their products, and create a sense of community. By attending and engaging in these events, you can directly contribute to their success and become a loyal customer.

5. Collaborate and Cross-Promote:

Collaboration between small businesses can be mutually beneficial. If you're an entrepreneur yourself or have a complementary small business, consider collaborating with others in your community. For example, a local bakery can partner with a nearby coffee shop to offer discounted packages or create a joint promotion. By cross-promoting each other's businesses, you tap into new customer networks and create a win-win situation for everyone involved.

6. Invest in Gift Cards and Subscriptions:

Purchasing gift cards or subscriptions from small businesses is an excellent way to provide immediate support and ensure future revenue for them. Gift cards make for thoughtful presents and encourage recipients to visit and experience the offerings of these establishments. Similarly, subscribing to monthly boxes or memberships offered by small businesses can provide them with a steady income stream and help them plan for the future.

7. Provide Feedback and Suggestions:

Small businesses thrive on customer feedback. Take the time to share your experiences, suggestions, or ideas for improvement directly with the business owners. They value customer input and will often make adjustments based on customer needs and preferences. Your constructive feedback can help them refine their products, services, or customer experience, ultimately contributing to their growth and success.

Supporting small businesses is a tangible way to invest in the vibrancy and prosperity of your community. By shopping local, spreading the word, engaging on social media, attending events, collaborating, investing in gift cards, and providing feedback, you can make a significant impact on the success of these small establishments. Remember, every small purchase makes a big difference!

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